Fiat Airs Brand New "Baby" Commercial for the 500 in the States

The Fiat brand is slowly abandoning the banal Jennifer Lopez ads for its 500 city car and moving towards sexier and cheekier spots like the overly successful "Seduction" clip featuring Catrinel Menghia with some 8.3 million views on Fiat's Youtube channel and "House Arrest" with Charlie Sheen and Catrinel Menghia that has garnered around 1.8 million views in two weeks.

Coinciding with the broadcast debut of "House Arrest" this evening on local and national TV stations as well cable channels, is another new commercial for the 500 named "Baby".

The new 30-second ad shows two young men in the front seats and a baby boy in the back pulling by a 1967 Imperial, at which point the toddler joins his fingers in the traditional Italian way and says something to the stunned driver (our Italian readers can help with the translation).

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Charlie Sheen Stars in New Fiat 500 Abarth “House Arrest” Commercial

A vast luxurious house, lots of beautiful women partying and Charlie Sheen. Sounds familiar, doesn’t it? Fiat decided to take advantage of the former Two and a Half Men lead, Hollywood megastar and serial troublemaker by using his “bad boy” image for its latest commercial.

The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .

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