Maserati Plans to Increase Sales Almost Tenfold by 2015, New Quattroporte Coming in 2013


Fiat-Chrysler CEO Sergio Marchionne has already revealed his medium-to-long-term plans about Maserati: the Italian luxury carmaker will soon have three new models in its dealerships and will increase its annual volume substantially.

Perhaps “exponentially” would be a more appropriate term. Last week, on the sidelines of the Geneva Motor Show, Maserati CEO Harald Wester told Automotive News that the sales target set for 2014 is 40,000 units, rising to between 55,000 and 60,000 a year later.

That’s almost ten times the brand's worldwide deliveries of 6,159 units last year – a number which the company expects will be almost the same this year.

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