Carved in Limestone: Cadillac Dealer Accuses GM of Breaking Federal Law by Withholding Incentives


This past January, Norman Braman, a billionaire owner of auto dealerships, filed a lawsuit against General Motors at the Miami-Dade County Circuit Court. Brenan accused GM of 'two-tier pricing' in implementing its Essential Brands Elements program.

According to a report from Automotive News, on March 6, Braman’s attorneys modified the lawsuit, claiming that GM has violated not only Florida law when it stopped paying incentives at his Miami Cadillac dealerships, but also the federal Robinson-Patman Act.

“Are we back to the old philosophy ‘if it’s good for General Motors, it’s good for the country?” asked Braman. “That philosophy died a long time ago. This whole situation has just reached a point where dealers have to do something about it," he added.

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