Echo boomers, Generation Y, Generation Next: whatever you call them, people who were born in the beginning of the 1980’s are now an important demographic group for any company. And their preferences may change the type of cars we will drive in the future.
According to the annual survey conducted by the Deloitte consulting company, Generation Y consumers, who the company describes as those aged from 19 to 31, want their new cars to be hybrids laden with high-tech features.
"This could be the generation that leads us away from traditional gasoline-powered vehicles", comments Deloitte automotive consultant Craig Giffi who oversaw the study.
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